We often assume our views, preferences, and behaviors are widely shared when they're actually minority opinions. This blind spot can lead to serious missteps in business, relationships, and strategic planning.
Bias Study Simulations
Experience cognitive biases firsthand through our interactive simulations that reenact famous psychological studies. These experiments bring to life the groundbreaking research that revealed how human minds consistently deviate from rational judgment.

Survivorship Bias
Mangel, M., & Samaniego, F. J. (1984). Abraham Wald's work on aircraft survivability. Journal of the American Statistical Association, 79(386), 259-267.
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Confirmation Bias
Wason, P. C. (1968). Reasoning about a Rule. Quarterly Journal of Experimental Psychology, 20(3), 273–281.
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Availability Heuristic
Tversky, A., & Kahneman, D. (1974). Judgment under Uncertainty: Heuristics and Biases.
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Sunk Cost Fallacy
Arkes, H. R., & Blumer, C. (1985). The psychology of sunk cost. Organizational Behavior and Human Decision Processes, 35(1), 124-140.
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False Consensus Effect
Ross, L., Greene, D., & House, P. (1977). The false consensus effect: An egocentric bias in social perception and attribution processes. Journal of Experimental Social Psychology, 13(3), 279-301.
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Hindsight Bias
Fischhoff, B. (1975). Hindsight is not equal to foresight: The effect of outcome knowledge on judgment under uncertainty. Journal of Experimental Psychology Human Perception & Performance, 1(3), 288–299.
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Rosy Retrospection
Mitchell, T. R., Thompson, L., Peterson, E., & Cronk, R. (1997). Temporal Adjustments in the Evaluation of Events: The "Rosy View". Journal of Experimental Social Psychology, 33(4), 421-448.
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Gambler's Fallacy
Tversky, A., & Kahneman, D. (1971). Belief in the law of small numbers. Psychological Bulletin, 76(2), 105–110.
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Base Rate Fallacy
Kahneman, D., & Tversky, A. (1973). On the psychology of prediction. Psychological Review, 80(4), 237-251.
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Dunning–Kruger Effect
Kruger, J., & Dunning, D. (1999). Unskilled and unaware of it: How difficulties in recognizing one's own incompetence lead to inflated self-assessments. Journal of Personality and Social Psychology, 77(6), 1121-1134.
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Framing Effect
Tversky, A., & Kahneman, D. (1981). The framing of decisions and the psychology of choice. Science, 211(4481), 453–458.
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Selective Perception
Hastorf, A. K., & Cantril, H. (1954). They saw a game: A case study. The Journal of Abnormal and Social Psychology, 49(1), 129–134.
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Status Quo Bias
Samuelson, W., & Zeckhauser, R. (1988). Status quo bias in decision making. Journal of Risk and Uncertainty, 1(1), 7–59.
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Anchoring Bias
Tversky, A., & Kahneman, D. (1974). Judgment under Uncertainty: Heuristics and Biases.
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