Social Biases
Discover biases that influence our interactions and social judgments through real-world examples.
Bandwagon Effect
We tend to adopt beliefs or behaviors simply because many others do the same. This **conformity impulse** can override our independent judgment, causing us to make decisions based on social proof rather than personal evaluation.
False Consensus Effect
We often assume our views, preferences, and behaviors are widely shared when they're actually minority opinions. This blind spot can lead to serious missteps in business, relationships, and strategic planning.
Fundamental Attribution Error
We're quick to blame others' personality flaws for their actions, yet we rarely consider the situational pressures they face. This bias leads to unfair judgments and missed opportunities for empathy.
Halo Effect
We tend to let one positive trait create a **golden glow** around a person or brand, causing us to assume excellence in unrelated areas. This mental shortcut often leads us to overlook genuine flaws hiding behind that shining first impression.
In-Group Bias
Our tendency to favor people from our own social circles creates invisible barriers. This preferential treatment of 'insiders' can undermine diversity and lead to flawed decision-making.
Self-Serving Bias
We readily take credit for our successes but blame external factors for our failures. This self-protective tendency preserves our self-image while distorting our ability to learn and grow.